Tips On Using SEO To Boost Your Law Firm’s Online Presence
Unfortunately, you’re probably still not reaching everyone and this can result in lost business. A better option is to find someone with SEO expertise with law firms. With the majority of potential clients searching for attorneys online, it pays to have a strong presence.
Even though SEO can take years to master, you can probably take care of a few things before sending your project off to the professionals.
Tips for Using SEO to Boost Your Online Profile
If you’re not sure what SEO (search engine optimization) is, the concept is simple. The hard part is putting everything into action. This is why most law firms turn to an SEO professional after completing a few basic fixes.SEO refers to tactics websites use to help ensure they appear at the top of the result page. This is the page that pops up after you type a query in the search bar. Ideally, you want your website to rank in the top 5. This helps ensure your law firm’s webpage is one of the first online that browsers find.
Now that you have a better idea of what SEO is, here are a few simple tips to help move your law firm’s webpage up in the search engine rankings.
Choose Your Keywords Carefully
Does your website have content? Chances are the answer is yes, even if it’s only an About Us page. Now take a look at your keywords. These are words and short phrases that often pop up in online searches. For example, a keyword for a law firm may be terms like legal, attorney, and lawyer.Thankfully, you can also take advantage of Google Keyword Planner to help get some ideas. The online tool pulls up a list of relevant keywords that may help move your webpage up a few spots in the rankings.
What you don’t want to do is start stuffing keywords into random places. The words must make sense so your sentences continue to flow. Remember, how we noted SEO can be tricky? This is an example of why it usually pays to work with SEO experts.
Your Location is Key
Search engines also look for local businesses. You know when someone searches for a law firm near me they don’t want a listing for attorneys in another state. So, how do you get the search engines to know and advertise your firm’s location? Guess what, Google makes this step incredibly easy. If you can find Google Maps, you’re off to a great start.Make sure your law firm is listed on Google Maps. This way, every time someone in your area searches for an attorney your law firm will pop up. This is also one of the easiest ways to use SEO to reach your target audience. Google is going to ask you a few questions about your business like hours of operation, address, and phone number. You can also link your website to your Google Maps listing.
Organize Your Website
Is your website a mess? Do you have customer reviews showing up before your services page? This is just an example. Take some time to look over your website and click on any tabs.If you’re a personal injury lawyer, what comes up when you click on the tab for car accidents? Is it taking viewers to something different like product liability claims?
Not only is this confusing for potential clients but also the search engines. When search engines can’t easily crawl through a website it tends to get ranked noticeably lower. Organizing your website may take a little time but it’s worth it when you start noticing an uptick in visitors.
Are You Mobile Friendly?
Most online users aren’t on laptops. Instead, cell phones and tablets are usually what online users are browsing with. Since these devices have smaller screens, your website needs a little configuring. If you’re not sure how to configure a website for mobile devices, save this step for the SEO professionals.While you can probably take care of a few SEO tricks without professional assistance, if you really want to boost your search engine rankings, it’s time to talk to the professionals. With a little work, the SEO experts can have your law firm’s website moving up the search engine rankings.
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Posted - 11/13/2024
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